These giant gods are present in our world to serve as a powerful force on the side of ‘mortals’ and encourage everyone to “Live Large” by making the most of their industry-leading card benefits and rewards.
“At Credit One Bank, we aim to make sizeable rewards once available only to the few, now accessible to the many,” said John Coombe, Senior Vice President of Marketing at Credit One Bank. “We hope our customers are inspired by the credit gods to ‘Live Large’ and that future customers will know that Credit One Bank can enable them to do the same.”
Credit One Bank, one of the fastest-growing credit card issuers in the U.S., is launching a new evolution of its successful credit gods campaign: “Live Large.”As card benefits and product offerings at the Bank have grown, so has the campaign. In the newest executions, Cashios (the god of cash back) and Pointsephone (the goddess of points) return, but they’re now larger than life – 30 feet tall, to be specific. These giant gods are present in our world to serve as a powerful force on the side of ‘mortals’ and encourage everyone to “Live Large” by making the most of their industry-leading card benefits and rewards.“
“We were thrilled to work with Credit One Bank to bring the credit gods to life in a whole new way,” said Tim Tone, TRG group creative director. “Credit One Bank welcomes customers across the credit spectrum, and this campaign is adapted from the philosophy of being a powerful force on their side.”
The campaign is running nationally on television, streaming platforms, and digital and social media. The campaign’s signature characters will remain integrated into Credit One Bank’s sports, entertainment and charitable initiatives.