James is an award-winning, high concept storyteller. James loves to blend cinematic storytelling with a profound love of visual flare. His work is permeated by a genuine love for performance, bringing sensitivity and nuance to his characters. James’ colorful sensibility often draws upon his love of comedy and 80-90’s sci-fi and horror movies; a blend he has exploited brilliantly in his diverse and prolific music video career, and more recently, into his advertising work.
James has received three Vimeo Staff Picks, two for his short films ‘The Keeper’ (2014) and ‘Proceeds of Crime’ (2019) and one for his action-packed music video “The Grid” (2015). He has since directed national TVC campaigns for “Hello Sunday Morning”, “TK Maxx” and “NRLW” in his native Australia. James’ dystopian, cyberpunk-influenced short film “Proceeds Of Crime” screened at festivals internationally and he continues to shoot promos regularly.
James directed 2nd Unit on Nekrotronic, an action horror feature produced by Andrew Mason (The Matrix). James won an ARIA Award for Best Music Video for Guy Sebastian’s ‘Choir’ in 2019, the most prestigious music industry award in Australia. He is currently in development on his first feature.