UNIVERSITY OF SOUTH AUSTRALIA & DIRECTOR ALEX FEGGANS TAKES HIGHER EDUCATION TO THE NEXT LEVEL IN THE LATEST UNSTOPPABLE CAMPAIGN PRODUCED BY CLOCKWORK FILMS VIA KWP!
Filmed over four days and across multiple locations in South Australia, the series of six films was directed by Alex Feggans and produced by Clockwork Films in conjunction with KWP! The campaign is targeted towards both local and national audiences, with emphasis on career readiness and the industry led educational experience that UniSA delivers. The films capture the university’s offering of degrees in Health, Education, STEM, Creative Industries and Business, delivered in an engaging, immersive and technically spectacular format.
UniSA chief marketing and communications officer, Sarah Cutbush, says the new campaign builds on UniSA’s longstanding strategy of achieving graduate careers: “Our 2019 Unstoppable campaign inspired prospective students to see how choosing one of UniSA’s industry-focussed degrees means that their career starts from their first day of study.”
“Unstoppable 2.0 evolves this idea by following a diverse range of students’ stories – starting in their current work or home environment, then choosing a UniSA degree, which then allows them to unlock their passion and potential, and step into their new unstoppable career.”
“KWP! and director Alex Feggans worked with us to deliver a great story that resonates with our audiences, with a high-tech look that signals UniSA’s future-focussed, technology-literate positioning.”
KWP! group creative director, Josh Fanning, said the integrated brand campaign for the university puts industry-designed degrees at the students’ fingertips in a fully responsive and customisable metaverse: “Every university delivers a higher education, but for UniSA, “higher education” means literally giving students a step up so they can get a jump on their chosen career.
“An education shouldn’t slow you down. An education isn’t an end in itself. We live in the age of Uber.
“KWP and UniSA wanted this latest instalment in the Unstoppable narrative to demonstrate the university’s steadfast commitment to innovation and its priority of delivering graduate career outcomes for its ambitious students.”