The production of this TVC was a whirlwind of creativity, collaboration, and meticulous planning. With a vision to capture the vibrancy and energy of Perth’s city centre, the production team embarked on a two-day shoot across twelve different locations! Two separate units and five camera rigs allowed us to cover the action in a variety of ways, giving us plenty to work with in the edit. 

Central to the success of this campaign were our six main cast members – an ensemble of ballet dancers, skateboarders, acrobats, and parkour athletes who all brought their incredible talents and personalities to this project. Despite the challenges and long hours, the making of “SHINE” was a labour of love for everyone involved. It’s a true testament to the energy and creative spirit of Perth and its people.